These are short animations that sit on a client’s website

Mersey digital firm Wyzowl takes on the world with its ‘explainer videos’

Founder and managing director of Southport based Wyzowl, Matt Byrom, far left. The company produces ‘explainer’ animation videos for clients in more than 40 countriesGet the biggest business stories by emailSubscribeSee our privacy noticeMore newsletters

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When we talk canada goose outlet nyc about exports it is often taken to mean canada goose uk shop goods or machinery being put into boxes and then onto ships and sent around the world.

But one firm in Southport has become a global leader in its own field by developing a canada goose jacket outlet product that can be ‘exported’ at the click of a mouse.

Wyzowl is a content marketing agency which, in just three years, has grown from being a solo venture to one that now provides employment for 20 local people.

The company produces what are called “explainer videos”. These are short animations that sit on a client’s website giving a clear explantion of the products or services that company provides.

Founder and canada goose outlet parka managing director, Matt Byrom, started the venture in 2011. Despite the world being in the grip of the worst downturn in decades, he saw a gap in the market for goose outlet canada small canadian goose jacket businesses who needed an explainer video canada goose outlet but couldn’t afford canada goose factory sale to pay “ridiculous” prices for animation.

Now Wyzowl exports 80% of its services to Canada Goose Online more than 40 different countries and works with hundreds of start ups as well as huge companies canada goose outlet store uk including the New York Times, Crucial, Liverpool FC shirt sponsor Standard Chartered, and accountancy giant Deloitte.

Matt told ECHO Business: “I started a company called 4040 Media in 2009 and that provided graphic design for clients for both print and the web.

“I started to see an opportunity in the video market and so we tested it out with a few existing clients. It went well and so the Wyzowl brand was born.

“We try to keep what we do as simple and straightforward as possible. We produce a short video that goes on a client’s website using animated characters. We have done more than 1,000 videos to date.”

Matt insists he didn’t really see himself as an exporter until he took part in a panel discussion during this year’s International Festival canada goose outlet for Business in Liverpool

“When you look at canada goose black friday sale how much business we do outside of the UK and the number canada goose outlet store of different countries we deal with then, canada goose outlet online uk yes, we are an exporter.”

Wyzowl is now considered to be one of the market leaders for explainer videos and, to build on its success, it has this year canada goose black friday sale launched its content marketing service, in which it now creates infographics, e books, blog posts and manages social media for clients.

Dealing with so many different clients in so many countries can bring its own challenges.

Matt explained: “We have to make sure we adapt our approach according to where the client is based and we, of course, have to deal with the challenge of different time zones. We may get a message or query from a client in the middle Canada Goose sale of canada goose coats on sale the night.

“When we are creating videos we have to be aware of what is culturally acceptable in the country where the client is based. So our approach with a clients based in Dubai, for example, might canada goose outlet toronto factory be different to one that is located in the US.”

Matt says clients are canada goose outlet shop so happy with the service Wyzowl provides that they often come back to use the firm again.

He canada goose outlet sale added: “We do a lot of repeat business and we have doubled our turnover every year for the past three years. We have taken on an extra eight staff this year alone.”

The entrepreneur believes this pace of growth can continue. He said: “The Google explainer videos only go back to 2012 so coming into the market when we did was perfect timing.

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